Sell Your Luxury Watch in London

Send the brand and reference number to a specialist buyer, accept the valuation, and take payment by same-day bank transfer. With Time Is Money that runs: free estimate within two hours, free insured collection from your London address, inspection the day it arrives, and the full amount transferred the day you accept.

Physical cash is not how five-figure watches change hands safely; bank transfer is faster, traceable and protects both sides.

The same specialist route, and condition matters less than most sellers assume. Scratched, unboxed and even non-running pre-owned watches still hold real value in the case, movement, dial and bracelet. We buy watches with no box and no papers every week and price them on what is in front of us.

Start with the reference number, then adjust for condition, working order, box and papers, and current demand for that exact reference. The Submariner prices published above show how far apart two references of the same model can sit. For a real figure on your own watch, send us the reference and a photo and we come back within two hours, free, with no obligation.

It depends almost entirely on the reference. A twenty-year-old steel Submariner Date reference 16610 is typically listed by UK dealers between £7,000 and £9,000, and the steel-and-gold reference 16613 between £9,000 and £12,000, both above what they cost new. A twenty-year-old dress reference in gold usually sits closer to its metal and market value. Send the reference number and we will tell you which side of that line yours falls on.

The three-watch rule is a collector's guideline: own one dress watch, one sports or diving watch, and one everyday watch, and you are covered for any occasion. It comes up constantly when people are deciding what to keep and what to sell. If you are trimming a collection to three, we will value the rest for free and buy the pieces you are letting go in one transaction.

Poor man's Rolex is slang for a watch that delivers a similar look or capability at a fraction of the price. Tudor is the most common answer, since it is Rolex's sister brand, with Seiko, Longines and Steinhart also cited. We buy Tudor across the whole range, including Black Bay, Pelagos and Ranger, and we do not treat them as an afterthought.

Steel sports references from Rolex, Patek Philippe and Audemars Piguet hold value best in the UK: Submariner, GMT-Master II, Daytona, Nautilus, Aquanaut and Royal Oak lead. Omega Speedmaster Professional and Tudor Black Bay hold up strongly a tier down. Fashion-brand and quartz watches generally do not.

You can sell to us from anywhere in Greater London without leaving your address. We collect from every London postcode by insured courier at no cost, from Mayfair and Knightsbridge to Croydon and Enfield, and pay by bank transfer the same day you accept.

If you would rather hand the watch over in person, our Hale showroom is open seven days a week and the valuation and the payment both happen while you are there.

Often, yes. Message us in the morning with the reference number and a photo, and the free estimate is usually back within two hours. If you are in London and accept, a courier can frequently collect the next working day, with payment the day the inspection confirms the watch. The fastest route of all is a WhatsApp video valuation, which puts a realistic number in front of you in minutes.

Every London postcode, at no cost. A fully insured courier comes to your home or office, with cover up to £25,000 in transit as standard and more available on request for higher-value pieces.

Typically 24 to 48 hours from form submission to payment in your account. Message us in the morning and a courier is usually at your door the next working day, with payment following the inspection. If you visit the showroom, same-day completion is typical.

No. We make fair offers based on the watch's condition and authenticity. Having the original box and papers can add value, but they are not required.

Yes. Even damaged or incomplete watches hold significant value in the case, movement, dial and bracelet. Our experts assess the condition and provide an honest market-based offer rather than turning it away.

Payment is made by secure bank transfer directly to your account. Once you accept our offer, the full amount is sent the same day.

No problem at all. We return your watch to your London address by fully insured courier, completely free of charge. There is no obligation at any stage and the valuation costs you nothing either way.