Liverpool, Merseyside & the Wirral
Years Experience
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Insured in transit
or get an instant estimate
Show us your watch on a WhatsApp video call and get an estimate in minutes.
Or call us: 01613274962
Choose what works best for you
Each route opens with a free valuation and closes with a bank transfer on the day you say yes. You pay nothing at any stage, and you can stop at any point.
Call us on WhatsApp, hold the watch close to your phone and tilt it under a good light. Our valuer checks the dial, bezel, case edges and bracelet as you go, then gives you a realistic figure while you are still on the line. No drive, no parking in town
Enter the brand and, if you have it, the reference number in the form at the top of this page. A valuer prices that exact watch against the current market and replies with a free estimate, usually within two hours. We only ring you if you ask us to.
Once you are happy with the estimate, we book a tracked courier to your home or workplace, whether that is a flat in the Baltic Triangle or a house in Heswall. The watch is insured up to £25,000 on the way to us. The collection is free, and so is the return trip if you change your mind.
Most sales completed within 24 hours
Give us the brand, model and reference number from the case back, warranty card or paperwork. Add a word on condition and whether the box and papers survived. It takes less than two minutes, and a few clear photos help us tighten the estimate.
A free, tracked and fully insured courier can collect from any L, CH, PR or WA postcode. If you would rather deal face to face, our Hale showroom is roughly 45 minutes to an hour from Liverpool by car.
When the watch arrives, a valuer checks the movement, authenticates each component, grades the condition and runs the serial number through The Watch Register. In most cases that is done on the day it reaches us.
Agree to the final offer and we send the full amount by bank transfer the same day. Turn it down and the watch comes home to you, fully insured, with the postage on us.
Swiss, German and Japanese names we know well
Rolex, Omega and TAG Heuer are the names Liverpool sellers ask about most, but we buy far more widely. If your watch is not listed, send the details anyway and we will tell you straight whether we can make an offer.
Submariner, Daytona, Datejust, GMT-Master II, Day-Date, Explorer, Sea-Dweller, Yacht-Master, Sky-Dweller
Nautilus, Calatrava, Aquanaut, Grand Complications, Twenty~4
Royal Oak, Royal Oak Offshore, Code 11.59
Santos, Tank, Ballon Bleu, Panthère, Santos de Cartier
Speedmaster, Seamaster, Constellation, Planet Ocean, De Ville
RM 011, RM 035, RM 055, RM 067
Black Bay, Pelagos, Ranger
Navitimer, Chronomat, Superocean, Avenger
Carrera, Monaco, Aquaracer, Formula 1
Portugieser, Pilot, Aquatimer, Portofino
Big Bang, Classic Fusion, Spirit of Big Bang
Luminor, Submersible, Radiomir
Overseas, Patrimony, Traditionnelle
Reverso · Master · Polaris
Lange 1, Saxonia, Zeitwerk
Zenith, Chopard, Grand Seiko, Blancpain, Breguet, Bell & Ross, Oris, Longines
Trusted by watch owners across London and the UK
Say yes and the bank transfer is sent that same day. There is no cheque to clear and no payment window to sit through.
A tracked courier collects from your Liverpool or Wirral address without charge, insured to £25,000 in transit. A single high-value piece can have higher cover on request.
Plenty of good watches lost their box in a loft move years ago. We still buy them, and we price the watch on its own merits.
We are a family business run by two brothers who have spent more than two decades valuing and buying pre-owned luxury watches. Our Hale showroom is a real place with a real door, and you are welcome to walk through it.
Nothing is deducted for admin, postage or commission. The figure we agree is the figure that lands in your account.
You are free to walk away at any stage. Turn the offer down and the watch travels back under full insurance, paid for by us.
Read the real reviews before you send anyone a watch
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Authentication and insured transit
Before we buy, a valuer inspects the movement and the case back, matches the serial and reference numbers against each other and checks the codes on the bracelet and clasp. The serial number is then run through The Watch Register. That check works in your favour as much as ours: it confirms the watch carries no stolen or lost record, so the sale is clean on both sides and nothing comes back to you later.
Your watch travels by tracked courier with insurance up to £25,000 as standard, and more cover can be arranged for a single high-value piece. If you decline our offer, it returns to your Merseyside address under the same cover and we pay the postage. And if the watch needs attention more than it needs a buyer, our in-house team handles luxury watch repair and restoration.
Face to face, a short drive up the motorway

Worded the way sellers actually ask
For a luxury watch, the best place to sell is usually a specialist watch buyer rather than a general jeweller or cash shop. A specialist prices your exact reference against the live market and can pay the same day. For Liverpool sellers, that means a free estimate within two hours and collection from your door, with no going shop to shop.
Get a free estimate from a specialist buyer, accept the offer, and take payment by bank transfer. With us, the money goes out on the day you accept. For Liverpool sellers who want cash for a watch, a same-day transfer is quicker and safer than carrying notes home, and it gives you a clear record of the sale.
A pre-owned luxury watch is best sold to a buyer who handles that brand every week. You avoid auction fees, waiting for a hammer price and the risks of dealing with strangers online. We buy pre-owned pieces with or without their box, and we explain how we reached the figure.
Find the reference number and send it to a specialist with a few photos. We reply with a free estimate, usually within two hours. For a quick guide first, try our Brand Value Calculator, or show us the watch on a WhatsApp video call.
It depends on the reference, its condition, how original it is and whether the box and papers survive. Many well-kept older Rolex sports and dress references, from the GMT-Master II to the Datejust, remain in strong demand. Because the market moves week to week, the most reliable answer is a current one: send us the reference and a free, up-to-date figure for your watch usually reaches you within two hours, wherever you are in Liverpool or Merseyside.
The 3 watch rule is a simple way to build a small collection: one dress watch for formal occasions, one sports or diving watch for active days, and one reliable watch for everyday wear.
"Poor man's Rolex" is a nickname most often given to Tudor, the sister brand that Rolex founded. The phrase is also applied to other well-made Swiss watches, such as Longines, that offer a similar look for less money. Tudor now has a strong following of its own, and we buy it regularly.
Steel sports models from Rolex, Patek Philippe and Audemars Piguet tend to hold their value best in the UK. Popular Omega and Tudor references also keep a steady market. Condition, originality and a full set of box and papers make the biggest difference within any model.
You can sell a luxury watch from anywhere in Liverpool to Time Is Money Watches without leaving home. Many people start by hunting for the best place in the city centre, but an estimate within two hours, free insured collection and same-day payment usually beats walking from counter to counter. If you want to meet us, our Hale showroom is roughly 45 minutes to an hour away by car.
Often, yes. Send your details through the form for an instant quote request and you will usually have an estimate within two hours. Bring the watch to our Hale showroom and the sale is typically completed and paid on the same day. By courier, most sales go from form to payment in 24 to 48 hours.
Yes. We offer free, tracked and fully insured collection from every Liverpool postcode, the rest of Merseyside and the Wirral, including Birkenhead, Heswall and West Kirby. Cover is up to £25,000 in transit as standard, with higher cover available on request.
Most sales take 24 to 48 hours from form to payment. The estimate usually arrives within two hours, and inspection normally happens the day the watch reaches us. At the showroom it is typically one visit.
No. We buy watches without a box or papers. Having them can raise the offer, but their absence will not stop a sale.
Yes. We buy watches that have stopped running, have broken parts or are missing pieces. Our own workshop lets us cost the repair and make a fair offer on the watch as it stands.
We pay by bank transfer on the same day you accept the offer. There are no fees and no commission, so the amount we agree is the amount you receive.
Nothing is owed. We send your watch back by fully insured courier, and we cover the cost.
Every postcode, same service
An office near the Pier Head, an apartment off Bold Street or a family home in Formby all get the same deal: a free estimate, a free insured courier and payment the day you accept. We cover every L postcode from L1 to L40, CH postcodes across the Wirral, PR8 and PR9 in Southport, and WA postcodes in Warrington and St Helens.
One showroom, open to sellers from every city
Two minutes is all it takes to begin